When my initial relationship pale into oblivion, the engagement ring I might worn with this kind of pleasure and enjoy was banished to my jewellery situation.
Some yrs later on, older and significantly wiser, I resurrected the ring and had it re-established by a jeweler mate to reflect my recently identified independence and type. But again in those people days, the sight of these diamonds on my suitable hand was basically a unpleasant reminder of my failure in the relationship stakes.
Now it appears I was in advance of my time.
The proper-hand bling ring is the most up-to-date standing image for women who no lengthier really feel they have anything to show.
Gals are earning additional, marrying afterwards and have far more disposable income than ever right before, leaving them with loads of space for a small self-indulgence. And it goes without having expressing that the most recent status symbol should really encompass the final status symbol, diamonds.
In fact, the development has become such a main force it is been presented its individual (albeit lackluster) terminology – “self-purchaser”.
In accordance to Greg Distefano, a spokesman for the Diamond Facts Heart at J. Walter Thompson, “The self-acquire sector is now a $3.75 billion enterprise in the United States. Rings are the one most significant type in this industry. They account for two out of each five pieces of self-purchased jewellery.”
Keen to get in on the action, DeBeers, the world’s greatest diamond producer, has made a sequence of adverts to tap into the hearts and wallets of this great, beforehand ignored, shopper demographic.
“Your remaining hand is your coronary heart. Your ideal hand is your voice,” croons their modern print advertisements. “Your remaining hand states ‘I do.’ Your appropriate hand claims ‘I did what?’ Your remaining hand understands the solutions. Your correct hand asks the inquiries. Your remaining hand rocks the cradle, your proper hand regulations the entire world. Females of the world, elevate your suitable hand.”
With a industry of more than 43 million single girls in the United States, Ruta Fox, a previous promotion copywriter, designed the “Ah Ring” in December 2000. “Considering that I was solitary, I named it The Ah Ring, and decided “Ah” would symbolize getting A, obtainable and H, pleased. I imagined considering the fact that married girls have wedding rings, and engaged ladies have engagement rings, single women of all ages ought to have a diamond ring they could invest in and call their own,” says Ruta.
The Ah Ring was an quick results, creating above a million bucks in revenue in the initial yr, and was featured in Oprah Winfrey’s “O” journal.
In no way a group to dismiss the latest preoccupation with self-indulgence, superstars have jumped on the bandwagon and taken the craze for diamond accessorizing to a entire new amount. At this year’s Oscars 5,000 carats of diamonds strolled the red carpet. Showcasing diamond baubles by jewellery style and design luminaries like Fred Leighton and Harry Winston, single superstars Renee Zellweger, Cameron Diaz and Halle Berry shone brighter than the strobe lights.
So, what are the best-advertising tendencies in right-hand bling rings?
Mondera.com, a top on-line jeweler, suggests coloured diamonds are a well known selection, with pink, canary yellow, and blue diamonds the largest sellers. The resurgence of brown diamonds, re-named and now cleverly promoted as cognac and champagne diamonds also promote very well.
Modern day configurations, such as the smooth bezel-set and pavé, are well-known with singles wishing to keep away from the glimpse of the typical round solitaire diamond. And for people who aspire to the amazing sophistication of Audrey Hepburn, Tiffany’s newly unveiled Lucida placing is the final in bling ring magnificence.
But for individuals sassy singles who would have to forego three months’ hire to afford to pay for a diamond, there are loads of amazing choices.
For all the bling with no the sting, cubic zirconias are produced with these kinds of precision these days that commonly only a jeweler’s loupe can place the variation. From the chic to the outrageous, the affordability of cubic zirconias suggests that you can have a different ring to match your outfit and your temper!
“Diamonds are a girl’s finest pal” may very well have come to be the newly revived mantra for the modern 21st century lady, but if you continue to want an justification to go out and get on your own some bling, I like to remind myself of the L’Oreal maxim – “Because I’m truly worth it!”